Assessing The Scope And Diversity Of Hilton Hotels Tourism Essay Essay Example

Assessing The Scope And Diversity Of Hilton Hotels Tourism Essay Essay There are 1.7 million employees engaged in the cordial reception industry in the UK, which is about 6 of the entire on the job category people. Annual turnover is ?55-?60b from the cordial reception industry, includes all sizes or types of cordial reception concerns or administrations. It is so hard to state that which is the biggest administration, as it is depends on so many factors. There are some top operators in the market specialised in ain sectors. By and large, they are based on their annual turnover, sizes, types, figure of employees, sectors, sub-sectors etc. Harmonizing to VisitBritain, 27.7m abroad visitants came to the UK in 2004. There is a 13 addition in footings of like for like gross revenues than the old twelvemonth. Visitors have spent an estimated value of ?13b in the twelvemonth 2004 increasing 10 than 2003, harmonizing to VisitBritain. On the other manus, domestic tourers spent 70.5 million on vacations of more than one dark within the UK. Domestic concern trips were besides made, estimated more than 22 million, in 2003. An estimated entire domestic spend was ?59 billion. In the instance of touristry, there are an estimated 1.4 million occupations in the UK, which is 5 of all working people. Scope: We will write a custom essay sample on Assessing The Scope And Diversity Of Hilton Hotels Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Assessing The Scope And Diversity Of Hilton Hotels Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Assessing The Scope And Diversity Of Hilton Hotels Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There are 14 industries included in the cordial reception sector ; from hotels and eating houses through to events, chancing, saloon, and nutrient contracts, school repasts, providing for parties, conferences, Night nines and travel services. Diverseness: There are many types of Hospitality services available in the market, such as Luxury hotels ( 5*-7* ) , Boutique hotel, Mid scope hotel, Budget hotel, guest house/B A ; B, residential serviced flats, finish resorts, Time portion, Unusual hotels, sail ships, Conference locales, Coffee shops, fast nutrients, Public house etc. There are many brands we can see in the local or planetary markets, such as Hilton, Marriott, Holiday Inn, Doncaster, and Sheraton etc. Services and monetary values may change harmonizing to size/type and locations. As we know Luxury and Boutique hotels are rather expensive. Hilton: Its history and development in the market Hilton Worldwide provides concern and leisure clients the finest in adjustments, service, comfortss and value in the UK and worldwide. In 1919, Cisco, Texas, Conrad Hilton bought his first of all time hotel, since so they have expended globally, kept original and travel constructs, and developed advanced engineerings to maximise the guest experience. Hilton is the planetary cordial reception administration, straddling the adjustment sector from epicurean full-service hotels and resort to extended-stay suites and mid-priced hotels ( About us: Hilton Worldwide, 2010 ) . There are more than 3,600 hotels in 81 states ; their dependable group of hotel trade names includes the Waldorf Astoria, Conrad Hilton Hotels A ; Resorts, Doubletree, Embassy Suites, Hilton Garden Inn, Hampton Inn A ; Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations ( About us: Hilton Worldwide, 2010 ) . Hilton s committedness to making extraordinary invitee experiences remains unaffected and their more than 130,000 squad members continue to present the quality of service to the UK and the universe s visitants for 90 old ages of operations ( About us: Hilton Worldwide, 2010 ) . The organizational construction of assorted cordial reception concerns Large full-service hotel: A well-run big full-service housing installation, this requires the undermentioned section caputs: General director Assistant general director Accountant Plant applied scientist Executive housekeeper Human resources director Diversion manager Sports manager Selling and gross revenues manager Gift store director Front office director Food and drink manager Garage director Mid-Size Hotel: Figure 1outlines the organisation of a slightly smaller lodging belongings. Figure 1 Medium size lodging belongings The section caputs required include: General Manager Maintenance/groundskeeper Front office director Accountant Restaurant director Housekeeper Small limited-service hotel: Organisation chart of a limited-service hotel much scaled down from that of a big hotel. Figure 2 Small Limited-service hotel construction The section caputs include: General Manager Front office director Housekeeper Care director Hilton s vision, mission and organizational development Vision: To make full the Earth with the visible radiation and heat of cordial reception ( About us: Hilton Worldwide, 2010 ) . Mission: We will be the pre-eminent planetary cordial reception company the first pick of invitees, squad members and proprietors likewise ( About us: Hilton Worldwide, 2010 ) . Valuess: Their values as follows: Hydrogen HOSPITALITY -A passionate about presenting exceeding invitee experiences. I INTEGRITY -A do the right thing, all the clip. Liter LEADERSHIP -A leaders in our industry and in our communities. Thymine TEAMWORK -A squad participants in everything we do. Oxygen OWNERSHIP -the proprietors of our actions and determinations. Nitrogen NOW -A operate with a sense of urgency and subject ( About us: Hilton Worldwide, 2010 ) . Puting the criterion: Sustainability is a trade name criterion. It s now a critical public presentation step of the concern merely like quality, service, or gross. They are the first major multi-brand cordial reception administration to do such an of import rise. Model for Action Measurement: LightStay, proprietary system, analyses and studies sustainability public presentation at each belongings. Figure 3 Model for Action Coverage: Use 3rd party to verify their system, procedures and consequence. Validate current public presentation while set uping benchmarks for uninterrupted hereafter betterment, merely like a fiscal statement. Learning: They understand the impact of belongings degree and corporate enterprises and portion best patterns across the planetary system. Continuous Improvement: Sustainability is non a plan. Alternatively, sustainable actions are incorporated into how they distribute hotel public presentation around the Earth and a better experience for their invitees. 2.1 The modern-day focal point of the managing cordial reception The importance of presenting uninterrupted quality service in hotels, as defined by the invitee. Successful extension of cordial reception starts with direction s committedness to a service direction plan. Fixing a service scheme statement will concentrate the planning attempts of the proprietors, direction, and employees. Principles of entire quality direction provide a director with an chance to affect frontline employees in analysing the constituents of bringing of service and methods to better bing services. The development of the service direction plan requires the engagement of frontline employees, treatment of the guest rhythm, minutes of truth, employee buy-in construct, showing of possible employees prior to engaging, authorization, preparation, rating of the service direction plan, follow-through, and interfacing with other sections in presenting cordial reception. A long-run committedness to a successful service direction plan is necessary. 2.2 Operational and managerial issues reflecting on developments Specific reappraisal of the function of the front office director revealed many related constructs. Success in supplying effectual supervising begins with a reappraisal of the resources available to the front office director, such as employees, equipment, room stock list, fundss, and gross revenues chances. After analysing these resources, the front office director can direct the section more efficaciously ; the aims of doing a net income and presenting cordial reception to the invitee can be achieved more easy. The functional function of the front office director can be understood by fixing a occupation analysis and occupation description. This procedure allows the future professional to see the major duties of the occupation and the assorted departmental relationships involved. The many places found on a front office staff have the common end of supplying cordial reception to the invitee. Training, authorization, and flexibleness are necessary to do the squad work. Prediction, programming, developing a supervisory manner, actuating forces, equilibrating staff personalities, deputing undertakings, preparation, and efficaciously pass oning are merely a few of the accomplishments a good supervisor must get the hang. It is a womb-to-tomb attempt developed through go oning instruction and test and mistake.

Bangladesh Industry

Bangladesh Industry The global business industry has made use of many employees from different countries. It is not uncommon when a country of lower economic development produces goods for a nation that is well established and the economy is high.Advertising We will write a custom essay sample on Bangladesh Industry specifically for you for only $16.05 $11/page Learn More This is the case with Bangladesh made products that are shipped all over the world, including Canada, United Kingdom, Germany, Spain and Ireland. The garment industry is particularly a developing field that has seen a great demand in the past decades. The unfortunate part is that the conditions of work are gruesome, unequal and unsafe. The two episodes that took place in Bangladesh, a fire in 2012 and a factory collapse in 2013 are an example of atrocious work conditions, which are below any standard. The reason for these situations is that the government and the industry focuses too much on the financial gain and the end result, without taking proper care of the people that make all the difference in the success of the businesses. The fire of 2012 was one that could have been avoided, and the proper procedures of fire safety and evacuation were not followed. During the meeting, after work, the fire started and was first said to be an electrical problem but was later thought to be purposefully started, and could be considered arson. The fire broke out on the ground floor and was spreading very fast because of the many garments that were around the factory. It was later said that the fire exits were too narrow, the amount of fire escape routes was insufficient for proper evacuation, and the location of stairs was such that people would have to go through the ground floor engulfed with fire. All these factors led to the inability of escape or proper fire fighting procedures, and it was only after 17 hours of battling the flames that firefighters could put the flames out. It was estimated t hat 117 people lost their lives and almost 200 people were injured in the fire. Because of poor emergency procedures and building layout people had to jump from windows and some climbed the roof, which has saved their lives (Fatal Fire in Bangladesh Highlights the Dangers Facing Garment Workers, 2012). The response from the Prime Minister Sheikh Hasina was very active, as she was shocked and could not believe that this really took place. She was the one who proposed the theory of the fire started by someone’s deliberate sabotage activity but it was later discarded. One of the major companies involved in the industry is Wal-Mart and so, it has been making strict policies about the safety of employees, as well as it had cut several ties to companies that were made partners through improper activities.Advertising Looking for essay on geography? Let's see if we can help you! Get your first paper with 15% OFF Learn More The people at the location of the fir e were protesting and it is possible to see why, as the working conditions are very poor. It is understandable that the economics, market value and differences between products and services all play a role in who gets employment and what sort of company becomes the partner. When looking at economics, there are few things to have in mind. Different countries and nations have different economies. The system of trade and relations between businesses are guided by culture and society (Paci, 2008). Some places have better economies, with governments giving support and being one of the major clients. The market is also different. There are certain things that people need, so the demand on the market is special for every country. Globalization has majorly impacted business and the differences can be seen as well. Some countries are becoming over developed with abundant food supply and thus, they are starting to open business in garments and other products that are not necessarily needed fo r survival and basic human needs. But in Bangladesh, there are many people who are struggling, as the government is unable to look after the proper working conditions. This leads to people wanting to make more money with the lower cost, thus building factories that are cheap and not equipped with proper instruments for times of emergency. The factory collapse of 2013 became another tragic event that ended in 1000 employees losing their life. It is thought to be one of the major disasters that took place on such a scale. The primary cause was cited as improper construction technique and faulty materials. It has been said that the upper floors of the building were constructed well below standard and the whole structure was very unreliable. Because there are thousands of people working on the upper floors, the generator to produce power had to be placed there. While these generators were at work, they would vibrate and cause cracks in the building materials, especially on the higher fl oors. When this took place, an engineer was called to inspect the building and stated that the building was unsafe. Despite this fact, Mr. Rana and other bosses have ordered people to go to work and the disaster took place as soon as one of the generators started working. Criminal negligence and homicide are the offered charges, as people are outraged at such behavior. There are also suggestions that Mr. Rana has been bribing local authorities, so that permission for improper construction is given (Report on Deadly Factory Collapse in Bangladesh Finds Widespread Blame, 2013).Advertising We will write a custom essay sample on Bangladesh Industry specifically for you for only $16.05 $11/page Learn More This case is another clear example of the working and social conditions in Bangladesh. The international business has made its way to many countries and companies such as Cedarwood State and Atmosphere get involved. Primark, the owner of the two organizations h as been an active supporter of the proper conditions required for the employees. The intertwined connection between the suppliers in a country that has poor working conditions and the superpowers or other well developed regions of the world shows that the struggle for power and money is very active. Some products are rare, as well as services and some are very common, making the market ever-changing. Global approach guarantees a lot of choice and possibilities for the business. Since the pressures for local responsiveness are low, this will guarantee stable income and product or service flow for the specific group of people. Bangladesh is one of the biggest arteries in the garment industry and the West has been an active buyer. It is obvious that with such organization, countries that are more developed will continue receiving their products, as the need is always present, while the conditions oversees are still very poor (Paci, 2008). Even though business ethics and morals dictate that proper procedures are followed, people are being selfish and want to gain more and more. This leads to employees working in extremely harsh and poor conditions, which ends in disasters and accidents. These situations can very well be prevented and so, it has become an international concern. References Bajaj, V. (2012). Fatal Fire in Bangladesh Highlights the Dangers Facing Garment Workers. Retrieved from https://www.nytimes.com/2012/11/26/world/asia/bangladesh-fire-kills-more-than-100-and-injures-many.html Paci, P. (2008). Making Work Pay in Bangladesh: Employment, Growth, and Poverty Reduction. New York, United States: World Bank Publications.Advertising Looking for essay on geography? Let's see if we can help you! Get your first paper with 15% OFF Learn More Yardley, J. (2013). Report on Deadly Factory Collapse in Bangladesh Finds Widespread Blame. Retrieved from https://www.nytimes.com/2013/05/23/world/asia/report-on-bangladesh-building-collapse-finds-widespread-blame.html

Statistic Analyses of Crimes in the UK Research Paper

Statistic Analyses of Crimes in the UK - Research Paper Example Data was collected from the government data portal (gov.uk). The portal has a database of historical data sets on all sorts of crime committed in UK. The figure below presents a time series plot for the number of robbery cases reported over a period of time (from 1970-2013). The graph shows that cases of robbery have been on rise from 1970 till close to 2005 when the cases began going down. In this section we describe the model used to predict the number of robberies (crime). This is an OLS model that has dependent variable (number of robberies) and two independent variables (unemployment rate and annual growth); This variable looked at the patterns of unemployment in the United Kingdom. Unemployment occurs when people are without work and actively seeking work.  The  unemployment rate  is a measure of the prevalence of unemployment and it is calculated as a percentage by dividing the number of unemployed individuals by all individuals currently in the  labor force. During periods of  recession, an economy usually experiences a relatively high unemployment rate.  The data was collected from the Office of National Statistics (ONS) which is the largest producer of official statistics and the recognized national statistical institute of the UK. It is a time series data spanning from 1970 to 2013. The graph shows no clear cut pattern but rather an up and down movement of the unemployment rate over the period. However, it is worth to note that the country had the least unemployment rate in 2005 but this changed and drastically increased during the global economic crisis that affected the world. The Gross Domestic Product (GDP) in the United Kingdom expanded 3 percent in the third quarter of 2014 over the same quarter of the previous year. GDP Annual Growth Rate in the United Kingdom averaged 2.04 Percent from 1970 until 2013, reaching an all-time high of 7.63 Percent in the first quarter of 1973 and a

Roles, Relationships and Responsibilities in Lifelong learning Essay

Roles, Relationships and Responsibilities in Lifelong learning - Essay Example The religious teachings must not be aimed at spreading the lessons of a particular religion to influence the idea, thoughts and beliefs of the learners. Such acts of religious teaching are prohibited by the law. The teachings of different religion and faith are, however, not prohibited. The teaching of religious education should not be biased and should give equal respect to the faith and belief of all the religions. The regulatory requirements although imposes limitations on the schools to impart religious education on a particular belief or faith but allows flexibility to the teaching of religious education in the terms of the time and process of exploration of religious ideas and beliefs for dissemination to the learners. The codes of practice for teaching of religious education offers liberty to the teachers of religious education to engage into teaching of as many religious lessons and faith to the students but disallows confinement or stress on a particular religion. Thus the r ole of teachers is very important in developing a non-biased environment during the process of teaching. There is ample scope of questions related to values of life in religious teaching. The codes of practice allow teachers to address such question in an effective manner in order to impart complete teachings in the field of religious education. ... The promotion of equality and valuation of diversity in religious teachings is a key area of responsibility for the teachers. The teachers should be responsible in imparting the religious beliefs of all faith to learners. The strength of religious teachings lies in the inclusive aspect of the field. The teachers are responsible for non-discrimination of primary or specific religion among the vast field of religious ideas and beliefs. The learners should have the freedom to question on any aspect of religion keeping due respect to the teachings of other religions as well. The students irrespective of their notions on different religions and culture should be treated equally by the teachers. The students should have the freedom to raise the queries on the subject. The teachers should distribute equal emphasis to the teachings of all religion in order to attain equality in religious teachings. The weakness factor is presented by the aspect of diversity in religious teaching. Thus the te acher also has the responsibility of managing diversity in religious teachings. The teacher should be able to value diversified ideas and beliefs of different religions. The fundamentals of various religious faiths should be clearly explained to the learners. The responsibilities of the teacher demand avoidance of any bias and value the diversified ideas by developing a comprehensive study of religious teachings. These are the factors that influence the responsibility of the teachers in achieving equality and valuing diversity in religious teachings (Gravells and  Simpson, p.56). Evaluation of roles and responsibilities in the Lifelong learning The evaluation of roles and

Science , Magic and Witchcraft Essay Example | Topics and Well Written Essays - 750 words

Science , Magic and Witchcraft - Essay Example There are several common or specific elements of a religion: the human being is closely overseen by the divinity, God knows all the good and bad deeds and in the end He awards or not the man, the Judgment day, the revival of the deaths, the belief in some saints,(Christianity, Islamism, Judaism), the caste system, the reincarnation(Hinduism), the holiness of man or woman and of all the world around us(Animism) .These rules or convictions may have a different echo in a man's mind. He may try to follow this set of laws , to make only good around him or he may be rebellious, he may seek to live after his conventions, and maybe in the end he will leave the respective religious system. The other extreme is when a believer might wait only the help of the saints , without acting by himself. In this case we talk about a false goal in life. There are cases when a belief in something or someone is misinterpreted and it leads to conflicts between societies(for example the terrorist attacks or t he interference of different countries in the political, religious, administrative systems of the other ones). Hinduism is perhaps the system that affects most an individual or the society. In this case the developing may be impossible to achieve. This belief has in its center the caste system and the reincarnation. So, an adept of this religion may struggle to do only good deeds, to raise , spiritually speaking , but he will always have the stigmata of his caste, which is the most important characteristic of a person. This type of belief affects a lot the society( people are not free to live according to their powers, marriages are arranged etc.) Animism declares that the human possesses soul that has life apart the body, before and after the death(the souls leave the human body during dreams or raise to heavens after death). Hindus believe that souls move up and down, and that they are stratified in a hierarchy. Ghosts are said to be the souls that haunts the livings. Ghosts have semi-corporal forms or may take different appearances. Imbedded, these definitions show the difference between a soul and a ghost. The latter is the unhappy or the unsatisfied soul that cannot leave this world and it is haunting between the spiritual and the material world. Souls transform into ghosts especially when a human being is murdered or suffers an injustice. The ghost is the restless soul that seeks to make justice after the death. The major religious systems have in their center the divinity seen as a male: Judaism and Christianity praise God and Jesus and Islamism pays tribute to Allah and Mohammad. These are monotheistic religions. Animism and Hinduism are polytheistic religions with god or goddesses. In the case of the monotheistic ones it is important to see how man and woman are treated. In the case of Muslims is known the fact that they treat woman in a negative way. On the paper she has many rights, but in practice much of those rights are forgotten. So, she has the to a career , but in many cases she stays home with the children or if she has a job she is attentively supervised by a relative. She must not have relations with other men or dress provocatively. If they divorce their husband takes the children(this is a very controversial thing, because this is seen by other cultures as a way of manipulating women). Of course some of these rules are found in other religions , but here are more severe and w ith real punishes. The Christianity also says

What are the key considerations in branding exercise

What are the key considerations in branding exercise Brands can be defined as the promises that consumers believe in. In general, brand is an image that makes its way into consumers mind to influence how they think and buy. It is based on the promise of the products to the consumers. A brand, in essence, is related to the promise you are going to deliver to the consumers about the products and the benefits after using or purchasing the products. (Keller, 1993) A lot of people have misunderstanding towards concept of brand. They thought changing the logo and company are the complete set of brand exercise. Branding isnt a veneer that you slap on (usually in the form of a new logo) to mask or transform a product offering. Treating branding like some skin-deep solution to your businesss problems is like putting lipstick on a pig: People see through the makeup, no matter how thick the application. According to Aaker, and Keller (1990), branding has to go all the way to the core of everyone and the identity for all. Before starting doing any brand exercise, there are some mindset preparation needs to be established. First when you start building your brand, you must let the whole world to believe and confident towards your promise on your products. The product promises should be unique and represent the values of the products to be delivered to the customers. The promises you have made, should be delivered to your consumers at the same pace in term of name, logo, message and the company name. The consistency of the brand is important especially when doing publicity, advertisements or even maintaining customer relationship. After building up the brand, brand maintenance is very important. (Muniz and OGuinn, 2001). We must reinforce the brand promise. We must have self evaluation on the brand consistency with the message that we hope to deliver. If the brand does not show consistency, you tend to spoil your brand and put your brand at risk because consumer would think that you are breaking your pr omise to deliver the message to the consumers. No branding exercise is going to success if you are rushing for building up the brand. When building up a brand, we must always focus, persistence and put passion into it. Besides, branding exercise needs high investment. The higher the risk, the higher the return. The return on investment for brand exercise is huge because you will increase the involvement of market share at long run. Remember, you would not be able to see the results of branding at short time. Hence, building up branding exercise of a product or company follows the principle of Rome is not built in one day! Time, effort are the success key for building a brand. Brands create consumer trust and emotional attachments. For example, when we think of a convenient store, we will definitely think of 7-11. Why? This can be explained that the store has created the trust and emotional attachments among us. Branding exercise enhances customer loyalty and help the organization to win through even when they are having price war or having new competitors in the market. In consumer behaviour studies, brand actually a perception neurologically. For example, you are able to identify a logo because you believe how and what the logo represents. For example, Coffee Bean sells coffee. It stands for daily respiration. Remember, the brand lives in consumer minds, so branding is the process of development consumer beliefs and perception that are accurate and in alignment with what you want your brand to be. Key Considerations in Branding Exercise There is several keys consideration in branding exercise. It can be described through the diagram when taking action of brand exercise. The first key of consideration is the product definition. According to Balmer (1995) you can actually brand anything that wish to such as services, products, organisation, even people. Complete understanding of the product you would like to brand is the first consideration to be taken into account. The second consideration is the positioning of products. During positioning, we have to find out the is found in the consumers mind. Hence, the positioning should be unique, meaningful, and available spot in the marketplace. The uniqueness of the product that enables the product to stand out from the market is essential to understand your own product before taking the decision to brand the product. Next, the promise is the important element in branding exercise. In fact, the promise delivers by the product is the fundamental of the message to be delivered to the consumers. This promise shows what the product can deliver or how the product does helps the consumer. The key promises actually create the interest among consumers and credibility of the products. Most of the brand consultant would start the branding exercise by giving a fantastic name, creating a nice logo and launch the product to the market place with nice and beautiful packaging. (Keller, 2003). Persistence plays important role in branding. It is the important key consideration during branding. This is the point in the branding cycle where too many brands lose steam. After brands are launched, brand owners often get tired of their own looks and messages and begin to improvise with new looks, new messages, and even new brand personalities and promises. Just when consistency is most necessary in order to gain clarity and confidence in the marketplace, brands that lack persistence go off track. The persistence of the brand can be evaluated through perception analysis. In a consumers mind which is where brands live and thrive a brand is a set of beliefs about what a company offers, promises, and stands for. Great brands continually monitor brand per ­ceptions to see that theyre in alignment with the brand owners aspira ­tions and in synch with consumer wants and needs. Based on the results of perception analysis, brand owners begin their loop around the branding cycle again, this time adjusting their products, fine-tuning their positioning statements, strengthening their promises, updating their presentations, rewriting their brand management rules, and once again monitoring perceptions in order to guide ongoing brand realignments and revitalizations. 2. Never in my life did I think that any of my traditional dishes.. that I cured in my backyard would one day appear in store say Tescos partner Khun Kanungnit. Explain the key benefits of branding and how does branding change the way Tescos partner Khun Kanungnit operate his business? Key Benefit of Branding Most businessmen have the dilemma the statement, To Brand or Not to Brand. The consideration involved of the return on investment (ROI) worth for the value. However, the concept of branding brings more advantages to the business. First, the brands unlock profitability. Doing business in this competitive world creates problems to the new comers. All businesses are focusing on different areas and they are competing with each other. Product differentiation, provide a better service become the competitive key for all business. According to Berry (2000), consumers now are smart to do comparison on the price, quality of the products. Brands provide the platform for the product and business to venture into strategic advantage environment. Second, brands prompt consumer selection. The buying process now has changed. Traditional purchasing behaviour focus on direct selling and also face to face communication. Now, with advancement with internet and wireless connection, people can even use hand phone or ipad to purchase. The change of the buying behaviour breaks the geographic limitation. The boundless marketplace creates more challenge to the business and creates the needs of branding to the businesses. Third brands build name awareness. According to Theory Reasoned and Action (TRA) model awareness is the fundamental of purchase behaviour. Creating a brand can be enhanced through logo trademark registration. According to Ha (1998), there are nearly 99% of the words found in the English dictionary has been registered as the domain name to be used as the marketing strategy. Some of the names even are put as the trademark. Now, a lot of new business created words is not found in the dictionary to be used as their business. Those invented names have strong and diligent word so they create consumer awareness, recall, and meaning. Forth, Park, Jaworski and Maclnnis (1986) reported the brands increase the odds of business survival. When analysing product life cycle, we understand that boost up a product is essential in order to avoid the product reaches saturated stage. Brand helps to break through this barrier. With this strategy, products would continue to survive without having strike by the sinking of consumer awareness, understanding, and preference In fact, brands do not only brings advantages in financial prospective but it also creates non financial benefits such as customer loyalty, words of month marketing strategy and others. Even branding exercise needs high investment but the outcome of successful branding exercise would create unlimited benefit to the products and also organisation in the long run. Change of business operation due to branding There are several changes that were done by Tesco in Thailand in order to win the local market. The following strategies are implemented: Continue to develop market of quality Thai products so that every customer can discover, use the goods that are made for Thailand citizen. Involve in local participation Surin Limited partnership. Continue to maintain quality, cleanliness and general statements of products Continue to work hard to find useful information, and constantly getting advice from Tesco Britain to provide the best service to the consumers Provide strategic differentiation in term of service and product to the consumers. During implementing branding exercise, Tesco in Thailand continue to develop market of quality Thai products so that every customer can discover, use the goods that are made for Thailand citizen. All products that are displayed in Tesco Thailand have undergone product quality assessment. During quality assessment, health, food safety, varieties issues are taken care to ensure customer satisfaction. Besides, marketing research is conducted from time to time in order to know the needs of the consumers in term of price strategy, product range in order to satisfy the customers. The center wants to brand them as the one stop center that the customers can find everything in there. Hence, Tesco Thailand tries to fulfill the quality not only products but also the service. Tesco in Thailand involve in local participation Surin Limited partnership. When implementing branding exercise, culture issues are essential to determine the success in a local market. Internationalization is important when penetrating in new countries (Welch, 1988). Tesco Britain can be successful in their home country, but they have to based on local culture on the concept of do and dont in management so that would not offense local people. For example, certain words can be used in Britain in the advertisement. However, the same words can be offensive in local market. The cultural issue consideration can be achieved with local participation Surin Limited partnership. Tesco in Thailand brand themselves as the quality, cleanliness and general statements of products. They continue to maintain this concept the give comfortable feeling to the consumers. As in ISO 9002 of Tesco, washrooms need to be cleaned every two hours to ensure the cleanliness. (Smith and Sparks, 2004). Besides, the expired date of the products is checked by the stock keepers every month so that the product quality is maintained. Not only that, Tesco works together with local farmers to supply the fresh food, meat and meat to them. This exercise in fact becomes the branding identity for Tesco with the tagline, Fresh vegetable everyday. In order to maximize satisfaction level of customers, Khun Thanyapat always continue to work hard to find useful information, and constantly getting advice from Tesco Britain to provide the best service to the consumers. Thailand has move to knowledge society. Product information is important to ensure customers satisfaction. Leaflets are put on the entrance of the Tesco so the consumer are awared of the product range and also this increase the decision making process of consumers. Hence, this strategy improves and encourages purchase behaviour among consumers. Provide strategic differentiation in term of service and product to the consumers. Tesco Thailand brings all the products into the store. Besides, the center can be an entertainment center for children, shopping gallery for housewife. A business center for businessman and also the family gathering center also. In term of entertainment center for children, they have playground and game center for the children to have joy and fun there. Children would love to visit the place because they are place for them to do some activities. In term of housewives, they can buy groceries, fresh vegetables, meat and others to fulfill the needs of the family. The housewives do not need to travel to grocery to buy a broom and travel to wet market to buy a fish and even to dry market to buy onion. Now, Tesco Thailand gathers all the products according to the household needs. Not only there, bank services are available to help businessman to do their work while their wife are shopping. Besides, these facilities encourage shoppers to buy more because they can withdraw money anytime when they shop. 3. How does Tesco differentiate its brand from the competitors and build brand-loyalty among the consumers in Thailand? After analyzing the case study of Tesco, I have generally identified the brand strength of Tesco Thailand are: Customer Relationship management Commitment to quality Global-local adaptation Breadth of product Service offering Target market strategy. Customer Relationship Management Customer Relationship Management (CRM) is a business strategy that aims to understand, anticipate and manage the needs of an organisations current and potential customers (Reinartz, Krafft, Hoyer, 2004). It is a comprehensive approach which provides seamless integration of every area of business that touches the customer- namely marketing, sales, customer services and field support through the integration of people, process and technology It is a shift from traditional marketing as it focuses on the retention of customers in addition to the acquisition of new customers. The expression Customer Relationship Management (CRM) is becoming standard terminology, replacing what is widely perceived to be a misleadingly narrow term, relationship marketing (RM) Tesco Thailand focuses on customer relationship management. They believe that customer satisfaction is the first priority to be set by the organization. Tesco Thailand builds the customer relationship with the consumers. According to research, a lot of consumer purchases a product not because they need the products but it is due to the emotional needs. (Morris, 1998). In relationship management, Tesco wants their clients to achieve highest customer satisfaction. They differentiate themselves by providing the return product policy when they do not feel satisfy with the products. Generally, when a customer satisfies with the products or services, they would tend to repurchase or revisit the store again. Besides, Tesco Thailand understands that it is cheaper to retain the current customers rather than making promotion and advertisements to recruit new customers. Tesco Thailand always put clients as the top priority in all purchasing process. With this policy, the customers would feel more secure to purchase and shop in the shop. Besides, Tesco provides membership for the customers. The clients can accumulate points when shopping in Tesco Thailand. The points can be used to redeem vouchers or products from Tesco. Besides, the members would receive updates of promotion from time to time. These strategies promote the relationship with the customers and this lead to the customer loyalty and brand identity among customers. Not only membership, Tesco Thailand provides exclusive discount for members. Members day are conducted yearly only for members. During the members day, members are given opportunity to shop with higher discount. Each member can only bring a friend to shop on the day. This strategy improves customer relationship and made the Tesco membership to be more exclusive. (Shaffer, 1991). Commitment to Quality Product quality is customers overall evaluation of the excellence of the performance of the good or service. Kellers (1993) 7 basic dimensions of quality Performance Employee Interactions Reliability Durability Timeliness and convenience Aesthetics Brand Equity Tesco Thailand cares of the product quality. They understand price is a factor of decision making but the quality of products is the key element that sustain the customers to stay and can be converted as the customer loyalty in the future. Besides, there is a strong relationship between quality products and customer satisfaction. High customer satisfaction promotes customer loyalty in a long run. As the implementation strategy, Tesco Thailand always maintains the product quality by doing stock check to keep track on the freshness of the products. Besides, Tesco has a computerized system to evaluate the expired date for the products. This strategy maintains the quality of the products. Global-local Adaptation Global-local adaptation is used by the Tesco Thailand to win the market. Manager from Tesco Britain can be familiar with retail business but localization is important based on the culture and taboo. Products that are sold in large quantity in Britain might not be able to win the heart of the local community. As the result, Tesco Thailand takes initiative to set up a production unit (local company Surin Limited Partnership) that has no negative association with quality, premium products. With this strategy, Tesco Thailand actually undergoes internationalization and localization to achieve the support from the local community. Some products sold in Tesco Thailand are only being found in Thailand but you would never find it in the Tesco internationally. These products are specially design for the local community. Salty fish is the best example, Thailand community likes the product and they want to buy it from Tesco Thailand. However, the product might not be accepted by Britain community. The integration of local culture is taken care when providing service to the local community. Not only that, Tesco Thailand employs only local staffs. The managers and CEO are local community. With local management team, they would able to plan effectively. For example, for advertisement and promotion program, the local marketing manager would be able to know the culture in Thailand. The preference of the consumers is identified. The words choice, colours and models used in the advertisement can be localized to increase the acceptance of the local community. Hence, Global-local adaptation in term of staffs is an essential factor to be taken care off. Breadth of product Depth of product line can be defined as the variety of products that are carried by any retails shows such as cloths, electrical products, food, furniture and others. . The breadth of the product is important to ensure Tesco Thailand success in differentiating themselves and to create customer loyalty. As review in the case study, Tesco Thailand can be an entertainment center for children, shopping gallery for housewife. A business center for businessman and also the family gathering center also. In term of entertainment center for children, they have playground and game center for the children to have joy and fun there. Children would love to visit the place because they are place for them to do some activities. In term of housewives, they can buy groceries, fresh vegetables, meat and others to fulfill the needs of the family. The housewives do not need to travel to grocery to buy a broom and travel to wet market to buy a fish and even to dry market to buy onion. Now, Tesco Thailand gathers all the products according to the household needs. Not only there, bank services are available to help businessman to do their work while their wife are shopping. Besides, these facilities encourage shoppers to buy more because they can withdraw money anytime when they shop. With the breath of products, customers satisfaction level increases and this builds the customer loyalty in the long run. Service offering Tesco Thailand has undergone market and product development strategies to provide a better service to the consumer. Tesco has used the Internet to extend its market into new product markets, such as financial services, white goods and DVD rentals. While these are promoted through the store, the web provides a wider choice of products, more detailed information about products and a method of purchase. The internet can also support entry into new geographical markets. New revenue sources are available through extending the product range online as explained above, and also with new digital revenue streams such as those for music downloads and e-Diets. Tesco also supports advertising on its site of related product such as financial services. Differentiation through Target market strategy. Tesco.com has a broad market of customer types, so it is less relevant for them to use online to selectively target these with communications. However, the article explains how Tesco has used the web and e-mail to target more closely through targeting different lifecycle groups these are customers who are grouped according to their level of adoption of online service. Tesco also uses the web to target specific requirements such as Diets and Financial Services through search engine marketing. Not only this, Tesco offers some unique online promotions and lower online prices for select products such as financial services which could attract a percentage discount when purchased online. It appears not to use the service elements of the mix for positioning beyond the slogan You Shop, We Drop. But attention has been paid to improving the customer experience through usability activities and reduction of download times. Conclusion Strong brands never happen by accident. Yet only 53% of firms say they have a long term brand strategy in place. A brand strategy is simply a plan for developing a coherent brand. It provides the means for systematically creating differentiation and consumer appeal by empowering better brand decisions across the organization. An effective brand strategy influences the total operation of a business to ensure consistent brand experiences for the customer. Tesco Thailand has become a successful story of branding that can be learnt by everyone. Differentiation and innovation are important to sustain the success of the brand. Reaching the heart by creating memory and customer loyalty is the final destination for all branding exercise.

Windows vs. Macintosh :: Compare Contrast Comparison Computers

Windows vs. Macintosh Windows based computers are more practical, easier to use, and more versatile than Macintosh computers. There has always been much debate over which is the better system. There are people who are die-hard Macintosh users, and there are people who are the complete opposite, and naturally people sitting somewhere in between. The fact remains that the majority of home and business users own Windows based systems because of their versatility in all areas. More Practical Windows based computers are more practical for many reasons. Possibly the most prevalent of these being that everybody uses them. When using computers consistency is very important. If everyone is using a certain operating system and software, it is easier to transfer, share, and use the data you create. Windows based systems are the standard in our community, and that is not due to change any time soon. Windows based computers are cheaper, and more easily upgradeable than Macintosh systems. The reason for this being that Apple has exclusive rights to the hardware made specifically for their computers. Windows based system hardware is produced by literally thousands of manufacturers. This, of course, means competition, which in turn lowers prices. Macintosh systems are sold (primarily) as a whole system, meaning that the consumer ends up with what Apple has decided should be included in the system. Windows systems, however, can be built to the consumers needs, or by the consumer themselves. They could select which component would be best for them for the price they would pay for it. Most importantly, with a Windows based system consumers could select what components they wish to have based on what they might pay for them. At a Glance: AMD offers a high-performance chip at a low-budget price. If you're a thrifty shopper and don't need the zippiest system on your block, look no further. Processor Price Range: $125 to $200 Pre-fabricated System Price Range: $1,800 to $2,500 Pros: Low-price, high performance. PC Magazine tests show systems based on the 450-MHz K6-III are nearly as fast as those based on the 500-MHz Pentium III (though shop wisely, as components can play a big role in K6-III system performance). Cons: Solid 3-D performance, though not on par with the Pentium III. Fewer manufacturers to choose from. At a Glance: In PC Labs tests, the G3-based 400-MHz Power Mac beat a 500-MHz Pentium III on several business and graphics tests.

Cari’s Story Essay

How could an infection in Cari’s nasal passages and pharynx spread into her sinuses? An infection will spread because the pharynx, larynx and sinuses are all connected, so the infection is going to spread to the sinuses and the surrounding areas. What is the cough reflex? Describe the process that Cari’s respiratory system is using to clear her lungs by coughing? The cough reflex is a deep and long inhalation that is followed by the closing the glottis, this causes a strong exhalation that will push the glottis open and sends the air through the respiratory passage. The coughing occurs when a foreign body is in the larynx, trachea or the epiglottis. Cari is coughing because the mucous and fluid buildup in her lungs and her body is to get rid of it. Which structures found in the terminal bronchioles and alveoli normally would protect Cari’s lungs from infectious pathogens and particulate matter? The alveolar macrophage protects her lungs because they wonder around the alveoli space and it collects dust, particles and debris. Cari does smoke and it has caused the cilia in her respiratory passage way to become paralyzed and then it secretes the excess amounts of mucus. The macrophages are sent to the lungs and it gets stuck in the mucus and it can’t fight off the pathogens. How would the resistance of Cari’s airways be affected by excess mucus and fluid in her lung? Cari isn’t getting adequate oxygen because the pressure of fluid and the mucus buildup in her lungs. This is not allowing her lungs to expand so she can get the breath her body needs. The fluid buildup and the pressure are not allowing her oxygen to disperse to the areas it needs. How would Cari’s lung compliance (the effort required to expand the lungs) be altered as her alveoli fill with fluid due to pneumonia? The fluid in her lungs makes it hard to expand because the fluid makes the alveoli sticky and it can’t expand and open. How would fluid in Cari’s lungs affect her total lung capacity? Cari’s lung capacity would go down due to the fact that the air space is being taken up by the fluid in her lungs. How does the elevation of Cari’s respiratory rate alter her minute ventilation? Cari’s respiratory rate will increase her minute ven tilation. Normal blood oxygen saturation levels are greater than 94 percent; Cari’s blood oxygen saturation levels are greater 90 percent at the time of her exam and an initial arterial blood gas analysis done when  she was admitted to the hospital revealed her arterial Po2 was 54mmHg. How do these clinical findings relate to the internal respiration in Cari’s body? Cari’s oxygen saturation level was 90% and the Po2 of mmHg would show that her arteries are having too much oxygen. A normal resting mmHg is 40% and exercises lower Po2level. A normal resting oxygen level is 94%. Which of the symptoms Cari has described are due to the lack of oxygen and reduced oxygen exchange at her tissues? Cari said she is â€Å"panting like a dog† is due from the lack of oxygen and t reduces her oxygen exchange. As Cari’s Pco2 rose, how was the oxygen-carrying capacity of hemoglobin affected? The oxygen carrying of hemoglobin volume with the rise of Pco2 will decrease since the Co2 will take O2’s seat. How would you have expected Cari’s decreased Pco2 and alkaline blood pH to have affected her breathing? Cari’s pH and Pco2 will decrease and her rate of breathing will also be decreasing. How would administration of oxygen enhance Cari’s central drive to breathe? Cari would be able to breathe better when oxygen was administered to her. Which anatomical structures in Cari’s respiratory system were initially involved? The structures involved are the trachea, nasal, pharynx, and larynx, and the lungs. Why was Cari plagued with a chronic smoker’s cough? Cari is plagued with a chronic smoker’s cough because she has a 20 year history of smoking. Which damaging effects of tobacco smoke led to Cari’s impaired respiratory defense mechanisms? There are damages to the epithelial with those damages comes the body’s repair process. How did the pneumonia affect Cari’s lung function? Cari’s was having problems getting adequate oxygen, because of the fluid in her lungs. The pneumonia is an infection from bacteria that can affect the body, because of her smoking it made it hard for her lungs to get air.

Beethoven2 essays

Beethoven2 essays Out of all musical artists known today, Ludwig Van Beethoven is right at the top of popularity and stardom. Though his life didnt start this way, as did Mozarts, Beethoven increased in knowledge and musical ablility as he was taught by some of the best composers of his time. Beethovens child life was not a very happy one in many circumstances. His father, Johann, even though being a singer in the Electoral Chapel in Bonn, Germany, where Beethoven was born, had a negative effect on Beethovens life because of his drunkenness. Johann, who learned of Mozarts child stardom, pressed young Beethoven to practice relentlessly at the piano, hoping to make a few dollars. This did not to turn out to be such as a success as he wished. As Beethoven grew older, his mother, who was his only source of compassion died and he left his father to go study with one of the most proclaimed composers of the time, Hayden. Beethoven would go on to study with many other teachers and finally established his own musical personality, which is shown throughout his music Beethovens first symphony, written in 1800, just as his second symphony, resembles directly to Hayden and Mozarts classical styles. Symphony No. 1 in C Major, which is dedicated to the Baron van Swieten, commences with a very short introductory movement, Adagio molto. Only consisting of twelve bars, merely serves as a prelude to the work. This leads into the Allegro, which princliple subject is six bars. The leading theme is three four-bar phrases in the strings, artfully protracted by two bars of wind instruments. The second movement includes the Andante cantabile con moto, which contains an accompanamiant for kettle drums, piano, which appears nowadays as something very ordinary. This movement evolves full of charm, with a theme of grace, into the Menuetto e Trio, which is the third movement. ...

Verizon Strategic Analysis Essay Example

Verizon Strategic Analysis Essay Example Verizon Strategic Analysis Paper Verizon Strategic Analysis Paper Verizon Mission Statement With the use of pro-formal balance and income statements, detailed ratio analysis and industry trend tracking we hope o increase share holder wealth while expanding our market share and bringing innovative new products to the consumer. B. Existing Mission Our Nilsson at Verizon Is simple, to be the best and only choice for consumer telecommunication needs. C. Existing Objectives Big changes are happening in the way people communicate, as innovative technologies reshape consumer behavior around convenience, ease of use and instant gratification. With wireless phones, e-mail, instant messaging and the Internet, customers have a range of choices for connecting to people and information. The changes in technology are affecting more than Just phone calls and ext messages. For example, you no longer have to Walt days to mail pictures of your vacation to friends and family you can now share your experiences Immediately using a camera phone or a broadband computer connection. The twin phenomena of increased mobility and broadband availability are restructuring industries and transforming our society. Nearly two-thirds of all American homes now subscribe to both wireless and hireling services, and wireless calls now outnumber calls from traditional hireling telephones. As a measure of the popularity of camera phones, Verizon Wireless customers sent or received more than 30 million stricture messages in just the last three months of 2004. Finally, online usage has grown significantly in the last few years, as 70 percent of U. S. Households now have access to the Internet, and over one-third of those homes are served with a broadband connection. As Americas broadband appetite increases, so too will the sophistication of a new generation of digital devices. Soon, the ability to communicate will be embedded in most electronic devices and will become an essential part of major home appliances. To meet these escalating demands for communication, Verizons new wireless and fleer broadband technologies have the o provoke our customers Walt all ten Downtown n teeny wall need Tort years to come. As new high-capacity applications continue to become an integral part of our daily lives, Verizons premier communications services will deliver the speed, mobility and control our customers need to stay connected. By providing these services, we enable our customers to enjoy the rich communications experiences made possible by converging technologies. D. Existing Strategies Revenue Growth Our emphasis is on revenue transformation, devoting more resources from traditional services, where we have been experiencing access line shoes, to the higher growth markets such as wireless, hireling broadband, including digital subscriber lines (DSL) and fiber optics to the home (Verizons Bios product), long distance and other data services as well as expanded services to enterprise markets. In 2004, revenues from these growth areas increased by 20% compared to 2003 and represent 53% of our total revenues, up from 47% of total revenues in 2003 and 43% in 2002. Verizon reported consolidated revenue growth of 5. 7% in 2004 compared to 2003, led by 23. 0% higher revenue at Domestic Wireless and 7. 4% total data revenue growth at Domestic Telecoms. Verizon added 6,294,000 wireless customers, 1,240,000 DSL lines, 2,337,000 long distance lines and more than 750 Enterprise Advance sales in 2004, meeting its revenue objective of $250 million. Operational Efficiency While focusing resources on growth markets, we are continually challenging our management team to lower expenses, particularly through technology-assisted productivity improvements. The effect of these and other efforts, such as the 2003 labor agreements and voluntary separation plans, has been to significantly change the companys cost structure. At December 31 , 2002, Verizon had 226,000 employees compared to 202,000 at December 31 , 2003. Domestic Telecoms salary and benefits expenses declined by approximately $1 billion in 2004 compared to 2003 as a result of the voluntary separation plans. Workforce levels in 2004 increased to 210,000, driven by wireless and hireling broadband growth markets. Capital Allocation Verizons capital spending continues to be directed toward growth markets. High-speed wireless data (EVADE), replacement of copper access lines with fiber optics to the home, as well as voice over the Internet (Poi) and expanded services to enterprise markets are examples of areas of capital pending in support of these growth markets. In 2004, approximately $900 million of capital spending at Domestic Telecoms was reallocated from traditional products to growth products. Cash Flow Generation The financial statements reflect the emphasis of management on not only directing resources to growth markets, but also using cash provided by our operating and investing activities for the repayment of debt in addition to providing a stable dividend to our shareowner. At December 31 , 2004, Verizons total debt was $39,267 million, a decrease of $6,113 million from $45380 million at December 31, 2003. Recommended Mission and Vision Statement Verizon Communications Inc. NYSE:VS.), a DOD 30 company, is a leader in delivering broadband and other wire line and wireless communication innovations to mass market, business, government and wholesale customers. At Verizon innovation and being on the forefront of technological advancements insures Verizon Wireless operates Americas most reload wheelers network. Verizon Business operates one AT the most expansive, wholly-owned, global IP networks. Verizon Telecoms is deploying the nations most advanced fiber-optic network to deliver the benefits of converged ammunitions, information and entertainment services to customers. Based in New York, Verizon has a diverse workforce of more than 252,000 highly trained and dedicated employees. The Verizon commitment is to put our customers first by providing excellent service and great communications experiences. This is what we do and this is why we exist. By focusing on our customers and being a responsible member of our communities, we produce a solid return for our shareowner, create meaningful work for ourselves and provide something of lasting value for society. As a result, Verizon is recognized as a great company. In order to keep this commitment, we always honor our core values. Integrity is at the heart of everything we do. We are honest, ethical and upfront because trust is at the foundation of our relationships with our customers, our communities, our stakeholders and each other. We know it is critical that we respect everyone at every level of our business. We champion diversity, embrace individuality and listen carefully when others speak. We hold ourselves to a very high standard of performance. We prize innovative ideas and the teamwork it takes to make them realities.

Year 3 - Abnormal Psychology Essay (Dementia vs Cognitive impairments)

Year 3 - Abnormal Psychology (Dementia vs Cognitive impairments) - Essay Example nvolves the problem as those concerned seldom seek proper guidance as it has become a common practice to resolve into the belief that such changes are consequent to the aging process. There is a degree of negligent perception from the medical practitioner responsible for the patient and for the family of those who suffer that become complacent into thinking it is normal and to be expected. It is relative to our mortality that for the luckiest of us, we follow the cycle of life and we grow old and then wither. The lack of concern that society often disregards old people is nothing less than an irony of our life. We refuse to acknowledge older people as we dismiss them easily in favor of the everyday problems that we face and regard as matter of life and death. It is a bittersweet reality that whether we like it or not, we are one day to replace those older people as we age ourselves. In this we experience the same physical and mental problems that they endure in their life. It thus seems more than proper to be empathic in their complaints and gripes that may be possibly remedied with proper attention. The aging process entails many changes that occur and radically alters everyday living. Imperative changes in the body results to physiological mechanisms declining that are common as a person ages. These should be identified as it is helpful in the management of problems that arise with it. The least problematic of this is gestation as taste receptors are replaced on a regular basis disparate to neural cells. A somatosensory problem that compromises their ability to regulate their temperature is also diminished. This could affect their tolerance for pain which may hinder their capacity to recognize symptoms and result to problems progressing before detection. Another includes sensory deficiency in auditory and visual facility (How may sensory changes affect the everyday lives of older people?). It was found that 1 out 8 Americans over 65 have Alzheimer’s disease

The Subculture of Poverty Research Paper Example | Topics and Well Written Essays - 1250 words

The Subculture of Poverty - Research Paper Example One can accept any one of these positions or even a combination of the two (interactionist approach) in order to understand poverty. Though scholars have a common tendency to take either of these sides, in this essay, the position taken is one that follows the interactionist approach in order to leave behind the reductionism of leftist and rightist theories. To put the blame on the class division alone is like saying that an individual can make no difference in the society. Similarly if a position that the poor are to blame for their poverty is taken, it will be like forgetting the role of the social structures in creating and sustaining poverty. This is why it s true that â€Å"the structure of society creates a culture of poverty among the poor, which perpetuates the structure of society† and this in turn again reinforces the culture of poverty and so on (Blacksacademy, 1). It will be based on the understanding that the structure of society is the root cause and the conditio ning of the poor (by the culture created by that structure), the sustaining factor that this essay would look into the subculture of poverty. Also, this essay will prove that the negative attributes commonly associated with the members of the subculture of poverty are based on assumptions rather than facts. One visible sign of poverty is the presence of inexpensive accessories like cloth on the body of a person. In extreme cases, poverty can be visible on the body of the person as an impoverished state in the health. But the subculture of poverty is marked with more complex and subtle features. For example, it can be associated with â€Å"families †¦characterized by high divorce rates, with mothers and children abandoned† (Blacksacademy, 2). Poverty also represents the existence of people, devoid of sufficient food, material facilitates, community life, participation in the political processes of the country, and access to the privileges available to the ‘not poorà ¢â‚¬â„¢ individual. Apart from these physical manifestations, the most important social aspect of poverty is that it evolves itself into a culture of sort. Poverty is found to attain a historical dimension as well as a social pathology. Along with that, it has become somewhat hereditary, a family heritage. For example, in the popular poor man-rich girl stories in the movies, or in the rags to riches tales that have been written, the common theme is the same rightist view which proposes that it is the will of the individual that determines his/her economic status. But the culture of poverty exhibits a totally different scene. Once poor, always poor and that too, generations poor, could be the statement that could be closer to reality. In such a scenario, there has been a tendency to define a poor man/woman based on the so-called attributes associated with the subculture of poverty. Almost all the discussions on the subculture of poverty have thus been highly individualistic. The purp ose of almost all these discussions has been to prove that the subculture of poverty is an inferior culture. This can be seen in the common theoretical positions narrated in the following paragraphs. The website, law.jrank.org has stated that poverty is supposed to be a breeding ground of fatalistic views- â€Å"